Marketing

Marketing Analysis (ABM29)


Description

Account-Based Marketing (ABM) is the best solution if you want either of those things


This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies already target 1,000 accounts or more


In this course, we will introduce you to this type of marketing and share the best strategies and tactics for acquiring new clients, growing your business, and increasing your lifetime value for B2B

Course duration: 2-10 hours Credit: 60

Content
  • Gathering a customer base
  • Competitive analysis
  • Using email marketing for communicating with clients
  • Targeted advertising for ABM
  • Communication with clients on how to close deals
  • Analysis of marketing activities
Completion rules
  • All units must be completed